The “dirty soda” trend has exploded across the US and is especially prevalent in Utah, where soda shops are a popular alternative to coffeehouses [1].
A dirty soda typically contains soda mixed with cream, flavored syrups or fruit purees. This customization has made dirty sodas a favorite, offering countless flavor combinations for customers to explore.
Initially, dirty sodas gained popularity in Utah due to its large Mormon population, which largely avoids alcohol and coffee [2]. Soda shops became an attractive hangout spot, providing an indulgent and social experience without breaking religious dietary guidelines.
Swig, a popular chain of dirty soda shops, has gained considerable attention for its unique offerings of customized soda drinks. A recent CNN article highlighted this trend, showcasing how Swig and similar establishments allow customers to personalize their beverages with various syrups, creams and flavors.
These shops expanded their menus over time, turning soda into something creative and fun.
Soda brands like Coca-Cola or Pepsi serve as the base, with customers choosing to add flavors like coconut, lime or vanilla syrups and even cream or half-and-half. The combinations range from sweet and fruity to rich and dessert-like, with some shops offering seasonal or holiday-themed drinks to keep things exciting.
The craze around dirty sodas grew during the pandemic, with influencers and TikTok creators helping to popularize the trend far beyond Utah. The social media buzz brought more attention to this customizable drink, making it trendy nationwide.
Major soda chains and independent shops have started cashing in on the growing demand.
However, health experts are raising concerns. The high sugar content in these drinks, already present in soda and exacerbated by the added syrups and cream, has sparked nutritionist warnings [3].
Dirty sodas can contribute to excessive calorie consumption, leading to potential health issues like obesity and diabetes. As indulgent as they are, experts advise moderation.
Despite these concerns, the trend continues flourishing, with soda shops expanding to various parts of the US. Dirty sodas’ versatility and social appeal remain popular, even as health debates arise.
[1] TODAY. What is ‘dirty soda’? Utah’s beloved drink is bubbling up across the country
[2] CNN. Dirty soda shops want to be the next Starbucks
[3] Health. What Is Dirty Soda? Registered Dietitians Weigh In on the Viral Drink
