Thorne, the science-backed health and wellness brand, has launched a new Creatine Campaign showcasing the supplement’s asserted benefits for performance, endurance and cognition, according to the company.
The campaign features musical artist and entrepreneur Ciara and aims to shift the perception that creatine is only for bodybuilders and athletes by presenting it as beneficial for overall physical and mental excellence in everyday life.
Thorne claims its creatine product uses micronized creatine monohydrate, promoting better dissolvability and absorption, and notes it is NSF Certified for Sport, tested to ensure the absence of nearly 300 banned substances.
The campaign, created by creative studio Frosty and directed by Grammy winner Jack Begert, will run from September 8 through November 1. It will include digital out-of-home, connected TV, display, paid search, YouTube, social media and influencer marketing, with DOOH active in Atlanta, Los Angeles, Miami and New York.
Thorne’s current creatine product lineup includes 30-, 90- and 180-serving sizes priced between $35 and $82, with flavored versions (strawberry and pineapple-orange, 60 servings, $48) coming soon. The company said it plans additional creatine offerings in the coming months.
