Toronto-based Lifeist Wellness Inc. said that it has relaunched its Mikra brand product lines on Amazon.com in the United States, highlighting new formulations, refreshed branding and accessible pricing for U.S. consumers. The company claims these updates are intended to enhance customer engagement and support a broader rollout of its performance-focused wellness portfolio.
Lifeist said the remade Mikra storefront on Amazon is now live and that the full lineup will be rolled out as inventory becomes available. The company noted that the revitalisation involves performance-based products built around cognitive and emotional resilience, under the Mikra brand.
The company added that offering lower entry-price options aligns with typical Amazon consumer shopping behaviour, which it said should encourage trial purchases and repeat buying. The relaunch is also described as a step toward demonstrating proof of demand in support of potential wholesale partnerships and expansion into additional retail channels.
Lifeist emphasised that Mikra is positioned as a performance-focused supplement brand based on “mind leads, body follows,” and that the Amazon initiative reflects its broader strategy to reach U.S. consumers and drive sustainable growth through its consumer wellness platform.
