Cymbiotika will launch its supplements in all Target stores and online via Target.com starting fall 2025, marking its first entry into a major national big-box retailer. The rollout is the brand’s largest retail expansion to date, the company said.
Among the initial offerings are branded formulations such as Liposomal Glutathione, Liposomal Vitamin C, Liposomal Magnesium Complex, and Irish Sea Moss. These products will appear in the Vitamins-Minerals-Supplements section, typically near Target pharmacies. Previously offered in larger packs through Cymbiotika’s own site, the items will be available in 12-count boxes exclusively for mass retail, with individual-packet versions of Vitamin C and Glutathione for on-the-go use.
The company frames the Target launch as a strategic step toward broader accessibility in the wellness sector. It claims more than 100 million packets sold historically across its e-commerce and specialty channels. The brand also says it will extend more SKUs at Target and expand its in-store footprint throughout 2026.
The move aligns with Cymbiotika’s aim to “bridge the gap” between premium wellness offerings and mass retail availability. According to the company, in-store branding and exclusive packaging were developed specifically for this retail expansion.
