Is ‘healthness’ the new wellness?

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Technogym’s new ‘exercise is medicine’ strategy harnesses decades of user data with AI to prevent potential health issues before they arise.

It appears that leveraging the connection between exercise and disease prevention is fast-becoming a key strategy for consumer-focused health firms. Shortly after we brought you the news that Singapore’s Chi Longevity had launched the first healthy longevity gym, world leading sports equipment manufacturer Technogym announced it is shifting focus from general wellness to a more advanced, data-driven approach to health and disease prevention.

For the past 40 years, Italy-based Technogym has pioneered the concept of wellness, which has traditionally emphasized physical activity, balanced nutrition and a positive mindset. With a new focus on what its founder Nerio Alessandri calls “healthness,” the company now aims to offer highly personalized training programs designed to enhance long-term health and prevent potential health issues before they arise.

While Technogym is certainly not the first to latch onto the “exercise is medicine” concept, its latest move also underscores the growing role of technology in making health optimization accessible, measurable and more effective. By integrating AI and leveraging vast amounts of user data, the company is now positioning itself as a life science company offering a proactive approach to health management.

Boasting around 55,000 installations worldwide and a connected community of 25 million users within a broader base of 70 million people training with the company’s products, Technogym claims it has accumulated trillions of data points over the past three decades. At the core of the company’s healthness initiative is the integration of AI-driven technology within its data ecosystem, enabling the development of personalized fitness regimens that adapt to users’ progress.

New innovations include an AI-powered assessment station that evaluates psychophysical and cognitive parameters to generate precise training programs, as well as new AI-based apps that provide users with continually optimized guidance based on real-time performance tracking.

Technogym says its new approach is grounded in scientific research that highlights the significant role of lifestyle – rather than genetics alone – in determining overall well-being. Citing studies that indicate that up to 80% of health outcomes are influenced by epigenetics, the company aims to offer structured “precision training” programs targeting muscular strength, cardiovascular endurance, flexibility, balance and cognitive function.