Reya.ai aims to transform longevity clinic economics by combining multiple AI agents to enable a real-time proactive longevity care model.
With its focus on preserving and optimizing health, the longevity medicine model is significantly different from traditional, reactive healthcare approaches – yet most longevity clinics are using practice management software that has not been designed with longevity in mind. Silicon-Valley-based startup Reya.ai is aiming to change that, with its “agentic” AI-powered practice and clinical management platform, specifically designed for longevity, wellness and lifestyle clinics.
Already boasting multi-center longevity clinic customers in the US and Middle East, Reya.ai comprises a suite of AI assistants and agents capable of a host of tasks, from identifying high-impact longevity biomarkers and finding correlations hidden in data, to automating workflow. By harnessing the latest AI developments, the platform’s creators are building towards a future they call “longevity intelligence.”
Longevity.Technology: At the recent Roundtable of Longevity Clinics, we presented preliminary data from our global survey of longevity clinics that showed that around 75% of clinics were either unhappy with their practice management software or felt it needed further development. Reya aims to address this gap, leveraging the latest developments in AI technology to create software that meets the specific demands of longevity medicine. To learn more, we sat down with founder and CEO, Samir Mitra – a speaker at this week’s Founders Longevity Forum event in Singapore.
In a recent blog post entitled The Intelligence Age, OpenAI founder Sam Altman stated that “AI models will soon serve as autonomous personal assistants who carry out specific tasks on our behalf like coordinating medical care.”
Mitra founded Reya.ai with the goal of making that vision a reality and to go beyond it. It’s fair to say he has the credentials for the job; as part of the Javasoft team at Sun Microsystems he helped create Java, an internet-scale application platform still used by software developers today, and he is a former Entrepreneur in Residence at Sequoia Capital and has founded several software startups.
Longevity needs specialized practice and clinical management
Having “been around the block” in Silicon Valley as an entrepreneur and investor, Mitra decided his next venture would be in health, and focused on prevention.
“My family has had a lot of health issues,” he says. “And it became my passion to use my talent in technology to support health communities worldwide, helping people live healthier, longer and better lives.”
While Reya.ai was originally intended to be a tool for specialty care clinics, Mitra quickly realized that very little attention was being paid to important health factors, such as a patient’s lifestyle, in these settings.
“How you eat, how you sleep, how you exercise, was completely a second thought in a sick care environment,” he says. “And yet, for many diseases, lifestyle is often one of the primary things you need to manage. With that, I pivoted the company to focus on lifestyle, wellness and longevity, mainly because I wanted to focus on engaging the patient to help them move away from a path of illness towards a path that will make them healthier.”
Mitra has a pretty good idea why so many longevity clinics appear to be largely dissatisfied with their practice and clinical management software.
“I think it is because longevity medicine needs real-time, continual engagement with the patient,” he explains. “Longevity clinics need software that supports personalized, preventive, predictive and participatory (4P) care in order to deliver meaningful results to their customers. This contrasts with software designed for sick-care, which is episodic, reactive, and notes-focussed to drive billing.”
Making longevity science practical in practice
Over the past four years, Mitra and his team at Reya.ai have created a practice and clinical management system for longevity clinics, built on a “bedrock of AI,” that is designed for both B2C consumer-focused clinics, as well as B2B corporate and executive health clinics.
“Our job as a practice and clinical management system for longevity clinics is to take the science and make it practical in practice – that’s the problem we solve,” he says. “The key issue in longevity medicine, is that you must get people to change their behavior, and so you need a system that is going to basically enable behavior change. That’s what we built Reya.ai to do.”
One of the ways Reya.ai helps drive behavior change is through its visualization and communication tools.
“Humans need a story to be able to aggregate information, get motivated and take some action, so in some ways Reya.ai is a storytelling software,” says Mitra. “If you can paint a picture on a screen that shows where you were, where you are now, where want you to go, and the problems that exist, then you are more likely to make changes.”
According to Mitra, another important aspect of enabling behavior change is continual engagement with the client to “nudge, motivate and inspire.”
“The objective of longevity clinics is different from the episodic care of the past – it is about real time care,” he explains. “That means you need to be able to capture information almost daily from these patients, so then you can make those little adjustments as they go along their longevity journey. So, whether it be the real-time data from wearables, or information from messaging, or whether they’ve done a retest of some sort, Reya.ai is collecting and analyzing that data in real time.
“Ultimately, our goal is to become a market leader that applies the best of AI seamlessly within longevity medicine. When these elements are combined well, I believe we will enable ‘longevity intelligence’.”
Targeting longevity clinic economics
From a business perspective, Mitra believes that Reya also helps to improve the economics of running a longevity clinic.
“A longevity clinic’s business model is typically based on a monthly membership fee subject to churn. How many patients can you offer labor-intensive real-time care under that business model – can you make the economics work in both small and large clinics?” he asks. “That’s why you need AI automation. Further, because longevity medicine is changing fast, you also need AI that can learn. This is the reason why we have developed AI agents that support numerous workflows and those agents are also learning, changing and adapting.”
Of course, longevity medicine is still in its infancy and no two clinics have the same approach, and Reya is designed to be completely configurable, with little to no coding required.
“Longevity clinic software has to be change-friendly in real-time because the science is moving so fast that if you cannot make changes quickly, you’re going to be behind the curve,” says Mitra. “From day one, we wanted to ensure that the power is in the hands of the longevity clinic operator, rather than being dependent on their software vendor for every single little change they want to make.”
While Mitra isn’t yet ready to reveal who is using Reya, he confirms that the software is selling well with multiple customers across the globe, both small and large.
“We’re in production in some pretty large, highly scaled longevity centers in the US, and we are also doing the same in the Middle East,” he says. “We initially targeted what I call the ‘scalers’ – the ones who are building multiple clinics, both physical and virtual, in multiple locations. A configurable, cloud-based system like Reya.ai is very well suited to support the management of operations where each location is configured differently to fit the local needs and variations.”
Interestingly, Mitra says that Reya has also seen an uptake from some advanced primary care clinics that are interested in adopting some longevity medicine elements in their practice.
“They’re taking it a step at a time,” he says. “Their first step is mostly focused on lifestyle – managing diet, exercise, sleep – but their intent is to get into deeper holistic assessments.”
From a commercial perspective, Mitra says that Reya.ai is in good shape and poised for growth.
“Of course, our fortunes are going to be based on how longevity and wellness move in the general market, so we have to see how it all pans out,” he says. “But it is growing fast at the moment, and so we’re excited to deliver a great AI product at the right time for the right mission.”
